To better promote Jackie Q Beauty and Co., it would be advantageous to hand out flyers at popular local events. For example, a street fair, concert, or art festival might have a higher percentage of potential customers that would be interested in the business. Taking advantage of social networks would also raise awareness of the business. Using Facebook or Twitter would help the customer keep track of possible events that the business might have. Updating the page with new information will keep customers captivated with the business. Also, giving out some discount codes to people on these network sites is a great way for them to continue visiting the business.